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Oobi Baby & Kids has been designing children’s educational toys and textiles for almost eight years. In the last five years they’ve been focusing almost exclusively on gorgeous fashion for brainy babies who are a cut above the rest - no boring stuff here! Just beautiful, charming and slightly whimsical fashion that pushes the boundaries of what people usually expect from childrenswear.

The fabrics used are entirely made from natural fibres, and the clothes are designed and printed exclusively by Oobi to ensure that they are 100% unique, 100% cotton and have a rich, ‘crisp’ quality which means that you don’t have to spend so much time ironing! Oobi has a strong, bold design element that has proven to be pretty popular with celebrity mums around Australia, including Cate Blanchett, Naomi Watts, and Nicole Kidman.

Oobi is actually just a four people operation based in Australia - and in addition to dressing the world’s children in funky little retro clothing, they are also committed to making the world a better place. They donate a portion of all product and profits to those in need, especially children and animals. A feel good purchase all around!