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Lilly + Sid bridges the gap between contemporary and traditional baby gifts, clothing and accessories, providing a fully coordinated range of quality products with a timeless appeal. The unique detailing with each piece is inherent to the brand and ensures individuality, quirkiness…and above all, fun! Launched just a few short months ago, Alf Bear. Betty Cat and Boo Rabbit are proud to be selling in stores such as Harvey Nichols, Selfridges, and Fenwicks…and of course, right here at Marjorie Jane.

I love the bold patterns and coordinating toys of this range, and the knit blankets are absolutely gorgeous. Check out the range and see why it’s been such a runaway success!