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Born in the heart of the English countryside, raised in cities everywhere…

Brights and Stripes is a clothing brand for kids aged 0 to 5 years, founded in 2006. It’s bright, bold, fun, modern easy-care clothes that both kids and their mums will love. Made from 95% cotton and 5% lycra, these superior quality fabrics are great for washability, fit and comfort tests and meet the Oeko-Tex Standard 100 certification (which guarantees the fabrics are free from harmful substances. The manufacturers also comply with the ‘Wrap’ Worldwide Responsible Accredited Production standard.

This brand recently introduced the world’s first interactive clothing for kids - check out the “Rainbow” range, which can be brought to life by visiting the main Brights and Stripes page and interacting with a webcam. They have used augmented reality technology to develop and produce “The Rainbow Story”. When the child stands in front of a webcam, a 3D animated weather story comes to life and unfolds in time to the child’s movements. So by following the movements, the child can bring out the rain, the sun and then a rainbow. This is the first example of genuinely interactive, augmented reality clothing.